Big data ethics as new business asset?


by Steffan Heuer Data is big business. But as consumers become more aware of their digital footprints, a competitive advantage is sliding to those who promise privacy. A question of trust The world is a scary place right now when it comes to digital data: Hackers make off with the personal information of one in three Americans, Google recently released a smart speaker with built-in microphones that turn on at random times to record and transmit audio to its corporate servers, and Facebook now acknowledges it helped spread fake news and ads designed to influence…

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